SG Lead Manager for WordPress
Turn your WordPress admin into a lean outbound sales machine — source leads, personalise outreach, and track replies without paying for Apollo, Instantly, and Mailshake.
WordPress plugin for sourcing leads, sending email outreach, and managing a simple sales pipeline — all inside your WordPress admin.
From £85/yr
SG Lead Manager for WordPress
Get notified at launch2-min product tour
Video Intro
A quick look at SG Lead Manager for WordPress.
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Deep dive · features walkthrough
See every feature in action
A guided walkthrough of how SG Lead Manager for WordPress works end-to-end.
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- Source, contact, and track prospects inside WordPress admin
- Replace Apollo + Instantly + Mailshake with one annual license
- AI-personalised cold emails from lead + company context
- Assistant pipeline: fetch → enrich → compose → review → queue
- Lead forms (inline / modal / slide) with triggers, reCAPTCHA, and shortcode
- Data stays in your WordPress database — no SaaS lock-in
- GDPR-ready — consent capture, one-click unsubscribe, data-subject request tools, encrypted credentials, and a full audit trail
Sound familiar?
If any of this describes your Monday morning, you're in the right place.
You copy-paste leads from three browser tabs into a spreadsheet every Monday morning.
Your outreach stack costs more per month than your hosting — and half the features you never use.
Every personalised email takes 12 minutes to write. You send three before giving up.
The contrast
The old way. The SG Lead Manager for WordPress way.
Same job. Different toll on your time, budget, and data ownership.
- Apollo + Instantly + Mailshake = £200+/monthOne WordPress plugin, one annual license
- Leads siloed in a SaaS you don't ownLeads in your own WordPress database, forever
- Generic "Hi {first_name}" email templatesAI-written, personalised from each lead's profile
- Switch between 4 tabs to send one emailDraft, personalise, and send — all in wp-admin
- Per-seat pricing climbs with your teamOne site license covers your whole team
- Export CSVs, re-upload, hope it syncsNative CSV import/export in wp-admin
What if your outbound engine lived inside the tool you already log into every morning — and the data stayed yours forever?
The core four
Four reasons this is the last tool you'll install.
Write 50 personalised emails in the time it used to take you to write three.
Feed the AI a lead's LinkedIn, company site, and your outreach goal. You get a first draft that references their actual work — not a mail-merge that reads like one.
Avg time-to-draft: 14 seconds
Your leads live on your server, not somebody else's.
Every lead you discover, every reply you get, every campaign you run — all of it lives in the WordPress database you already back up. Cancel the plugin, keep the data.
Fetch fresh leads with a single RapidAPI key.
Connect your RapidAPI key once and pull contact data straight into WordPress — with a built-in rate limiter, source logs, and a fetch queue. One key, one bill, one admin UI.
Ship your first campaign in under 10 minutes from activation.
Install the plugin, paste two API keys, import or discover your first leads, send. No onboarding call. No implementation fee. Annual Pro licence with a 14-day money-back guarantee.
How it works
From zero to first result — under 10 minutes.
Install & connect your keys
Grab the plugin, drop in a RapidAPI key and an OpenAI or OpenRouter key.
Configure your templates
Pick an outreach tone, set your signature, approve the default subject-line style.
Reach your first 25 leads
Import a CSV or discover leads from RapidAPI. Hit send.
Works with your stack
Plays nicely with the tools you already run.
Bring your own keys, use the providers you trust. Swap any of them without rebuilding your setup.
AI Providers
2 integrations
OpenAI
OpenRouter
Email & SMTP
3 integrations
SendGrid
SMTP (any provider)
IMAP
CRM & Pipelines
2 integrations
HubSpot (CSV)
Pipedrive (CSV)
Data Sources
1 integration
RapidAPI
Everything that's in the box
There's more here than you'll hit in year one.
Below is the full feature list. Scan it. If anything on this list would save you a morning, the free plan is your next click.
Discovery
RapidAPI lead discovery
Fetch leads via RapidAPI (Contacts Scraper) directly into your WordPress database.
CSV import
Bring in existing lists via chunked background jobs that don't time out on large files.
Lead forms
Embeddable forms (inline / modal / slide) with click, timed, exit-intent, and scroll triggers, reCAPTCHA v3, and the [sg_lead_form] shortcode.
Gamified lead capture
Reward signups with prize codes and branded reward pages — turn form submissions into a game.
Kanban pipeline
Drag-and-drop stages with stage-default templates.
Writing
AI-written cold emails
Personalised drafts from lead and company context, powered by OpenAI or OpenRouter (BYOK).
Reusable templates & snippets
Save templates and snippets to reuse across campaigns.
Multilingual output
Generate messages in 13 languages: English, German, French, Italian, Spanish, Portuguese, Russian, Polish, Ukrainian, Romanian, Dutch, Turkish, Arabic.
Sending
Bulk send with throttle
Background bulk jobs with rate limiting to stay within provider caps.
Assistant pipeline
Scheduled fetch → enrich → compose → review → queue, with per-stage toggles.
IMAP inbound email
Pull replies into the lead timeline via IMAP on a 10-minute schedule.
Tracking
Open & click tracking
Toggleable pixel and link tracking per message.
Campaign dashboard
At-a-glance stats with an onboarding checklist to guide you to first send.
Admin
CSV export
Export leads and activity to CSV any time.
Granular capabilities
Dedicated roles for view / edit / import / export leads, send email, manage templates, and view audit — mapped to WP users.
Your data, your server
All leads and activity live in 30+ custom WP tables. No SaaS lock-in.
Audit log
Actor, event type, lead, and meta — for compliance and troubleshooting.
SendGrid delivery webhooks
SendGrid webhook endpoint with signature validation for delivery, bounce, and open events.
Developer announcements
Get update notes and important product messages directly on your admin pages.
Extensibility hooks
Action and filter hooks for core flows so you can customise via a child plugin or mu-plugin.
Privacy
Consent capture with evidence
Per-form consent checkbox with IP, user agent, timestamp, and a snapshot of the exact consent text stored for every opt-in (GDPR Article 7).
One-click unsubscribe
Auto-appended unsubscribe link plus List-Unsubscribe headers on every outbound email — Gmail/Yahoo bulk-sender compliant.
Data-subject request tools
Native integration with WordPress Tools → Export / Erase Personal Data covers lead profile, messages, consent history, audit events, and tracking events.
Configurable data retention
Daily cron auto-purges old messages, tracking events, assistant runs, and inactive leads based on day-counts you set.
Encrypted credentials at rest
Provider API keys and secrets are encrypted with AES-256-CBC keyed off your WordPress salts.
CAN-SPAM auto-footer
Configured business postal address auto-appended to every outbound email to satisfy US commercial email requirements.
GPC signal detection
Honours Sec-GPC: 1 on form submissions — sets the lead's opt-out flag and blocks SMS outreach automatically (CCPA/CPRA).
Do Not Contact enforcement
Hard-blocks all future email and SMS outreach at the composer, assistant, and bulk-send layers.
Sub-processor disclosure
Live list of every external processor your current configuration activates, with links to each provider's DPA.
Hashed tracking identifiers
IP addresses and user agents on open/click events are SHA-256 hashed with a site-specific salt — never stored raw.
Built for you
Self-select your scenario.
If you see yourself in one of these, the rest of the page is for you.
You run outbound for 5–20 client accounts. Switching tools per client eats your margin.
- One Agency license covers 25 client sites
- Lead data stays on each client's own WP install
- CSV export for client reporting
You write your own outreach. You just want to spend less of your morning on it.
- 10 min/day instead of 2 hrs/week
- £85/yr instead of £200/mo
- No new dashboard to learn
You own WordPress already. Compliance wants the data on your own infrastructure.
- Leads never leave your server
- Role-based access via dedicated WP capabilities
- Audit trail of who sent what, when
Honest comparison
How we stack up against the tools you're also considering.
We'll mark it honestly when a competitor wins a row. Trust beats marketing.
| Feature | SAGE GRIDS | Apollo | Instantly | DIY / spreadsheets |
|---|---|---|---|---|
| Annual cost (1 user) | £85/yr | £948/yr | £1,164/yr | Your time |
| Data lives on your server | ✓ | — | — | ✓ |
| AI-personalised email drafts | ✓ | Add-on | ✓ | — |
| Works inside WordPress admin | ✓ | — | — | — |
| 14-day money-back guarantee | ✓ | Trial only | Trial only | — |
| Per-seat pricing | — | ✓ | ✓ | N/A |
| CSV import/export | ✓ | ✓ | ✓ | ✓ |
Build vs buy
Build it in-house, or skip to the finish line?
800–1,500 hours
Approx. £30k–£90k in dev cost
Plus ~£5–£10k/year in maintenance, API provider reviews, and security patching.
Install in 2 minutes
Annual license. We maintain it.
Save roughly a year of developer time. Start today for £85.
Still on the fence?
The three things buyers ask before they click.
I already pay for Apollo/Instantly. Why would I switch?
You don't have to switch — you can run this alongside. Most users drop their other subscriptions after 30 days because the AI drafts and WordPress-native UI remove the parts they hated about the old stack.
What if your plugin gets abandoned in two years?Tech
All data stays in your WordPress DB in standard tables — we document the schema publicly. If we ever disappear, you export a CSV and move on. No data lock-in by design.
Can I customise it without losing update compatibility?Tech
Yes. The plugin exposes action and filter hooks for core flows (AI send, webhook handling, lead fetching). Keep your customisations in a child plugin or mu-plugin so plugin updates don't touch them.
Is this GDPR-compliant?
The plugin is GDPR-ready — with consent capture (IP, user agent, timestamp, exact-text snapshot), one-click unsubscribe with List-Unsubscribe headers, data-subject request tools wired into WP Tools → Export / Erase, configurable retention, encrypted credentials, CAN-SPAM auto-footer, GPC signal detection, and a full audit trail. Full compliance still depends on your own privacy policy, DPAs with each active sub-processor (SendGrid, OpenAI, etc.), and how you configure the plugin — we give you the tooling, you remain the data controller.
Technical spec sheet
Everything a developer wants before installing.
Server requirements
- WordPress
- 6.2 or higher
- PHP
- 8.1 or higher
- MySQL / MariaDB
- 5.7+ / 10.3+
- PHP extensions
- curl, json, mbstring, openssl
- Cron
- Native WP-Cron or system cron
Tech stack
- Backend
- PHP 8.1+, WordPress plugin API (PSR-4 autoloader)
- Admin UI
- PHP templates with vanilla JS (jQuery, SortableJS for drag-drop)
- Background jobs
- Native WP-Cron with custom bulk / import / assistant job tables
- AI providers
- OpenAI, OpenRouter (BYOK)
Compatibility
- Multisite
- Per-site activation supported
- Block themes
- Works with any theme (forms render via shortcode)
- Page builders
- Not needed (admin-only UI; forms embed via shortcode)
Honest limitations
- Not a full CRM
- The plugin tracks leads, replies, and a simple pipeline — not deals or forecasting
- Not an ESP
- You connect your own SMTP or SendGrid account for sending
- Rate limited by provider
- Your SMTP throughput caps bulk send speed
- Email channel
- Outreach is email-first — connect your own SMTP or SendGrid account
- BYOK
- AI providers and lead source providers are BYOK (bring your own key)
Support policy
What we help with (and what we don't).
Clear expectations up front. Unclear expectations are the single biggest reason digital products get bad reviews.
Included
- Bug fixes and security patches
- Answers to product questions via email
- Help connecting OpenAI/OpenRouter keys and common SMTP providers
- Compatibility patches for supported WP / PHP versions
Not included
- Writing your outreach copy for you
- Installation on your server (install guides are provided)
- Integration work for ESPs/CRMs not on our supported list
- Support for nulled or cracked copies
Refund policy
14-day money-back guarantee, no questions asked.
Annual licence with updates and support. 14-day refund window on both first purchase and annual renewals — no questions asked. After the licence expires, the version installed at expiry keeps working, but Pro features that depend on a valid licence key are disabled, and updates and support stop. Approved refunds are returned to your original payment method.
14-day money-back
Full refund if it doesn't fit.
Cancel any time
Keep access through end of period.
Questions, answered
Frequently asked
Do you offer a free version?
Do you offer refunds?
What happens if I don't renew?
Can I upgrade or downgrade later?
Is my lead data sent to you?
How do you handle privacy and compliance?
A note from the founder
"I built SG Lead Manager so you can own your outbound data. The 14-day money-back guarantee is my way of saying: try it before you trust me. Activate the licence, run it on your own pipeline for two weeks, and if it doesn't fit, full refund — no questions."
— Ilyas Serter, Founder, SAGE GRIDS
Changelog
Show 8 releasesHide changelog
- BreakingRename the plugin to SG Lead Manager
- NewAdd compatibility check for WordPress version 6.2
- NewAdd comprehensive CodeCanyon listing templates and schema
- NewAdd video guides and Remotion intro scenes
- FixLicense validation bug fix and audit log rendering improvements
- NewComprehensive privacy and compliance (encryption, data retention, GPC detection)
- NewNew game types for gamified lead capture: mystery_box and Pick-a-Card
- NewRewards log admin page and AJAX endpoint for email resending
- NewAssistant UI/UX improvements, search matrix, and lead enrichment (contact scraping + AI summary)
- NewMessage drafts and persistence
- FixAssistant hidden elements handling and plugin ownership on activation
- NewGamified lead capture — reward signups with prize codes and branded reward pages
- NewDeveloper announcements on admin pages
- NewSocial account URLs in lead profiles
- NewOnboarding checklist for new users
- FixCI: use direct docker run for obfuscator to avoid empty-arg bug
- FixAvoid static var initializer broken by obfuscator encode_strings
- FixMerge release workflows so build job triggers after release-please
- FixCron health warning message and settings page logic
- FixDev mode license activation and license management
- FixLicensing API and cron health checks
- FixPlugin installation ownership
- NewFirst official release
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